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Data

Energy Behavior Track Profiles

Claritas Energy Behavior Track Profiles helps users identify consumers according to various energy usage and conservation behaviors and beliefs. Based on an annual online survey of over 32,000 respondents, the database contains more than 220 profiles grouped into three categories: provider services, appliances and equipment, and conservation efforts and opinions. Created for the PRIZM® Premier segmentation system, the profiles help users develop more effective marketing campaigns and improve energy services and outreach programs.

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Map showing Segmentation data in the US

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

Map showing Demographic data in the US

Demographic

Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.

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