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Data

Claritas Pop-Facts® Advanced

Claritas Pop-Facts® Advanced consists of approximately 4,700 demographic variables based on U.S. Census and American Community Survey data. Featuring current-year estimates and five-year projections, the latest edition provides 2018 estimates and 2023 projections, in addition to data from the 2000 and 2010 census years for current-year geographies. Variables are grouped into eight categories: population, race, housing, household composition, affluence, education, employment status and occupation. The database also offers a wide range of census and other geographic areas down to the block group level. Pop-Facts Advanced is used for applications that require very detailed demographic data.

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    Map showing Segmentation data in the US

    Segmentation

    Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

    Map showing Behavioral data in the US

    Behavioral

    Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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