Claritas Pop-Facts® Premier consists of approximately 4,300 demographic variables, based on U.S. Census and American Community Survey data. Featuring current-year estimates and five-year projections, the newest release provides 2018 estimates and 2023 projections, in addition to data from 2000 and 2010 for current-year geographies. The variables in this database are grouped into 10 categories: population, race, housing, household composition, affluence, education, employment status and occupation, as well as media and agency industry measures. Pop-Facts Premier offers a wide range of census and other geographic areas down to the block group level.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
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Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
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