Claritas Insurance CLOUT® allows users to identify potential demand for insurance products and services at most levels of geography. The database is based on statistical models derived from 35,000 responses to a nationwide
online survey and includes current-year estimates and five-year projections of usage and demand for insurance products and services. It features approximately 600 variables, including usage, channel and consumption information about insurance products
such as automobile, life, medical, residential, accidental death and dismemberment, disability and long-term care policies, as well as consumer attitudes towards insurance.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation
services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Catch up on the latest news from Environics Analytics.
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
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