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Data

TDLinx®

The Nielsen TDLinx® database is a comprehensive store database covering more than 450,000 grocery, drug, mass merchandise, club, gas retail and convenience stores. It is updated continuously and includes information such as annual sales per square foot, store performance compared to a competitor and estimated retail sales volume of all items sold at a retail site. With TDLinx data, users can compare sales performance and the size of a specific store to a chain average, understand a chain’s ranking in a local market and determine the impact of a new supercenter on area stores.

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Financial

Understand Americans’ investment behavior and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, improve product mix and inventory levels and monitor trade areas based on their saving and investment behavior. Choose from six databases.

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Geographic

Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.

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