Data and analytics map output

Data

Mobile Analytics

Enhance what you know about visitors to your store, branch or restaurant with mobile analytics. With our team of experts and easy-to-use platform, you will be able to quickly analyze high volumes of complex data and enhance it by adding demographic, psychographic and lifestyle data to generate detailed visitor profiles, help keep tabs on the competition and bring a competitive advantage to the site selection process.

  • Mobile Analytics can help identify who’s visiting your locations, where your customers are coming from, how long they stay and how often they return. Combining best practices in processing spatial data with privacy-friendly lifestyle segmentation, this offering helps you develop a stronger understanding of your visitor profile by time of day and day of week to align your products, marketing and staffing. The data, anonymized and permission based, is drawn from location-enabled mobile devices like smartphones and in-car navigation systems. It is then integrated with demographic, lifestyle, social values and spending information within segmentations systems like PRIZM® Premier, giving you a more complete profiles of consumers in any trade area or location.

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Map showing Segmentation data in the US

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

Map showing Behavioral data in the US

Behavioral

Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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