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Data

P$YCLE®

Claritas P$YCLE® is a household segmentation system that groups consumers into 58 segments. It is based on income-producing assets and a wide variety of financial and investment behaviors; the segments are further classified into 12 lifestage groups. Designed for marketers of financial services and luxury goods, P$YCLE is used in a variety of applications, including site analytics, customer acquisition, retention and cross-sell programs, media planning and messaging. With links to supplementary market research and third-party data, P$YCLE gives users access to a wealth of research that can help pinpoint the products and services that their customers are most likely to be receptive to.

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Map showing Demographic data in the US

Demographic

Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, profession, occupation, income levels and marital status. Claritas Pop-Facts® Advanced and Claritas Pop-Facts® Premier databases are built from multiple sources, including U.S. Census and American Community Survey data.

Map showing Behavioral data in the US

Behavioral

Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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