Data and analytics map output

Data

Workplace PRIZM® Premier

Workplace PRIZM® Premier is useful for marketers, planners and executives to understand the demand of workers—who they are, where they work, what they like and how best to reach them. Using the same 68 consumer segments as Claritas PRIZM® Premier, Workplace PRIZM Premier tracks the adult residential population of every census tract by employment. Based on an estimate using tract-to-tract commuting data from the U.S. Census Bureau, the database covers private sector workers, public sector workers, 9-to-5 workers and shift workers.

Video_Image

Want to know more about PRIZM® and segmentation data? We're here to help

Frequently Asked Questions

 

Map showing Demographic data in the US

Demographic

Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, profession, occupation, income levels and marital status. Claritas Pop-Facts® Advanced and Claritas Pop-Facts® Premier databases are built from multiple sources, including U.S. Census and American Community Survey data.

Map showing Behavioral data in the US

Behavioural

Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

Join us for an upcoming webinar

Keep up to date on the lastest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

 

 

Environics Analytics news

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Analytics Expert Opinions and Analysis

News ›

Catch up on the latest news from Environics Analytics

Environics Analytics Case Studies

Client Success Stories ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.